AllSaints Music Group 2025 Annual Meeting Successfully Concluded: Review and Summary, Planning and Outlook

On January 16, 2025, AllSaints Music Group simultaneously held grand annual meetings in Shenzhen, Beijing, Nanjing, and Chengdu. All company employees, shareholders, and partners gathered together to review and summarize 2024 and look forward to 2025. The annual meeting atmosphere was enthusiastic, showcasing AllSaints' vigorous and progressive corporate spirit.

Exciting Opening: Original MV "Because of You" Sets the Stage

The annual meeting opened with the AllSaints family original song "Because of You" MV, which vividly showcased the company's journey of struggle and wonderful moments in 2024, evoking deep memories among all employees and setting an exciting tone for the annual meeting.

CEO Address: Reviewing the Past, Looking to the Future

Company founder and CEO Zhu Yingbo delivered an address at the annual meeting, summarizing the company's achievements and shortcomings in 2024, as well as experiences and insights from the growth process. He emphasized that innovation, cooperation, and sustainable development are the core driving forces for the company's progress. CEO Zhu outlined plans and prospects for 2025 : the company will be innovation-driven, strengthen internal collaboration; improve quality and efficiency, fully leverage overseas market advantages; continuously strengthen team building to ensure the company's steady and sustained progress. His speech infused confidence and motivation into all employees, inspiring everyone to achieve new accomplishments in the new year.

Team Building and Market Expansion: Steady Progress, Prominent Advantages

In 2024, AllSaints achieved significant results in team building. The team scale expanded in an orderly manner, per capita output and efficiency continued to improve, employee capabilities were continuously enhanced, and organizational construction became increasingly refined. In terms of market expansion, with the support of shareholders and partners, the company deeply deployed in overseas markets, with increasingly obvious advantages, laying a solid foundation for future development. At the same time, the collaborative cooperation between the company and shareholders and partners became closer, inter-departmental collaboration was further strengthened, and business synergy effects were fully demonstrated. Breakthroughs in innovation also provided strong momentum for the company's future growth.

Recognizing Excellence: Paying Tribute to Strivers

At the annual meeting, the company recognized individuals and teams with outstanding performance in 2024, awarding multiple honors including Annual Outstanding Employee, Leadership Excellence, Product Innovation, Technical Innovation, Quality Assurance, Best Dedication Award, Best Service Award, and Best Newcomer Award. These award winners shine in their respective positions and are the backbone of the company's development. Their achievements are not only recognition of individual efforts, but also inspire all employees to forge ahead courageously.

Joyful Moments: Talent Shows and Interactive Sessions

During the relaxed and pleasant dining and social session, employees shared interesting stories from work and bits of life, creating a harmonious atmosphere full of family warmth. The subsequent employee talent show was even more spectacular, with passionate dances, soulful songs, and humorous skits that won rounds of applause and cheers from the audience.

Lucky draws and fun game sessions pushed the annual meeting atmosphere to its climax, with generous prizes and joyful atmosphere turning the venue into an ocean of happiness.

Perfect Conclusion: Moving Forward Together, Creating Brilliance

At the end of the annual meeting, renowned investor and musician Zuo Feng delivered a wonderful performance of "Most Beautiful Tonight," bringing this grand event to a perfect conclusion. The song not only showcased the deep cooperative friendship between both parties, but also symbolized that the future will see them moving forward hand in hand, creating more brilliance together.

Looking Forward to 2025: Embarking on a New Journey

This annual meeting was not only a summary and affirmation of the past year's achievements, but also injected strong momentum for the new year. Looking forward to 2025, all AllSaints people will continue to move forward on the path of innovation and collaboration with even greater enthusiasm and high spirits, striving toward higher goals and writing even more brilliant chapters!

Technological innovation leads the future development of the industry. In recent years, the application of spatial audio technology has set off a new trend in the audio field. Compared to ordinary sound, spatial audio has more sound decoding and channel technology support, which can better restore the live feel, sense of distance, directionality, and movement of music, bringing users a unique all-around listening experience that is highly sought after by music lovers and has attracted quality music platforms to promote and apply this technology. Apple launched iPhone and AirPods supporting Dolby Atmos spatial audio functionality in September 2021, initiating a wave of spatial audio usage.

What is Spatial Audio? What are AllSaints Music's Spatial Audio Advantages?

Spatial audio performs algorithm optimization based on Dolby Atmos, starting from the content production end, using specialized audio technology to generate different audio versions, distinguishing it from other stereo version-based sound enhancement technologies on the market, making music sound more three-dimensional and surround, giving listeners a feeling more like being at a live music scene, creating the audio-visual atmosphere of a live concert. In spatial audio music playback, sound changes with user movements, achieving truly immersive experience.

AllSaints Music, established to promote new consumption models and innovative platforms for digital music, actively embraces new technologies and has comprehensively deployed spatial audio with significant industry advantages. On January 4th, the OnePlus phone's built-in music APP, which receives product and operational services from AllSaints Music, officially launched the spatial audio section, offering users with thousands of Dolby Atmos songs comparable to those launched on Apple Music.

Dolby Atmos, which originated from Apple Music in recent years, has opened up new ways of creating and listening to music, making the emotional connection between music creators and fans closer, allowing listeners to be more immersed in musical performances, clearly feel song details, and restore the refreshing depth of music audio-visual experience. After Apple launched spatial audio, it stimulated users' desire to purchase iPhones and AirPods, promoted the use of Apple Music, and more than half of Apple Music users have personally experienced spatial audio, reaching billions of plays. From these data, spatial audio's popularity is increasing and is deeply loved by users. AllSaints' launch of the [AllSaints Music Joy·Spatial Audio] section explores the deep integration of music and hardware ecosystems in the Android market, with great potential in both growth speed and development prospects.

Technology Upgrade: AllSaints Spatial Audio Combined with OnePlus Hardware, Super Collaboration Brings Auditory Feast

On January 4th, at the OnePlus "OnePlus 11 Series New Product Launch Event," the company officially released its new flagship acoustic product - OnePlus Buds Pro 2 true wireless noise-canceling earphones. This is a new generation flagship product that supports spatial audio functionality, bringing users better compatibility. Currently, OnePlus Buds Pro 2 paired with OnePlus 11 has been adapted for spatial audio listening experience, achieving Hi-Res high-resolution transmission, extremely strong noise reduction capabilities and sound quality performance, delivering a fresh spatial audio experience within the Android ecosystem.

Based on OnePlus Buds Pro 2's technical highlights in spatial audio, the [Music] APP operated by AllSaints Music provides powerful technical and content support, creating a fantastic super collaboration with Buds Pro 2. Users who have deeply experienced the [AllSaints Music Joy·Spatial Audio] section report that sounds come from different directions, lingering around the ears with significant spatial sense. Additionally, the layering of sounds is clearer, musical sounds are more distinct from each other, with obvious positional sense and stronger immersion. Users have responded positively to the experience, expressing that they have become fans and will continue to use and follow updates to the [AllSaints Music Joy·Spatial Audio] section.

Quality Music Resource Support: Thousands of Songs Covering Global Popular Music, Rich Spatial Audio Resources Greatly Enhance User Listening Experience

In terms of music resources, the [Music] APP operated by AllSaints Music has rich premium spatial audio content resources. At launch, it initially provided thousands of spatial audio versions of popular songs from globally acclaimed musicians for users to listen to, covering various music types including Chinese pop, Western hits, hip-hop, K-POP, and instrumental music. It is reported that AllSaints Music will continue to introduce more premium spatial audio music resources to meet users' more diverse preferences.

In the Name of Music, Continuous Innovation: AllSaints Music Group Will Continue on the Path of Content + Hardware Integration Innovation

Against the backdrop of continuously upgrading music entertainment consumption, AllSaints spatial audio uses advanced technology to integrate with OnePlus phone and earphone hardware ecosystems, creating new content + hardware consumption methods, breaking the single music presentation mode in the Android phone market, allowing more Android phone users who love music and also expect to experience spatial audio to enjoy the dynamic lingering of music, meeting their higher experience demands. At the same time, AllSaints will also assist in the production and global distribution of high-quality premium spatial audio content, providing musicians with multiple services including quick distribution, data management, promotion and marketing, convenient settlement, contract cooperation, and copyright protection, comprehensively empowering valuable music, helping musicians realize their musical dreams, and letting good music reach more users.

In the future, AllSaints Music will continue to drive industry transformation through technology, continuously integrating hardware, software, and music content, innovating music products and music consumption methods, promoting the popularization of spatial audio functionality on more Android phones, providing more possibilities for music creators, and bringing truly revolutionary audio-visual experiences to Android phone users.

On October 26th, the Chengdu Cultural and Creative Industry (Digital Cultural and Creative) Circle Building and Chain Strengthening Investment Promotion Conference was held in Shenzhen, hosted by the Publicity Department of the CPC Chengdu Municipal Committee, organized by the Chengdu Cultural Industry Development Promotion Center and Chengdu Media Group, and co-organized by the Chengdu Investment Promotion Bureau, Chengdu Culture, Radio, Television and Tourism Bureau, and the Chengdu Government Office in Shenzhen, with the theme "Cultural and Creative Tianfu, Glorious Future."

During this Shenzhen promotion event, AllSaints Music Group was invited to sign a contract with Chengdu Media Group to advance the Global Content Center project, which will focus on new business formats such as music technology to establish an intelligent music content production base, becoming a new force driving the development of Chengdu's cultural and creative industry.

"For digital music companies, Chengdu is a very good place," said Zhu Yingbo, founder and CEO of AllSaints Music Group, when talking about the project and Chengdu. "First, Chengdu's cultural environment is particularly suitable for creating music content, and in music production or creation, there are corresponding technologies for innovation and creation. At the same time, Chengdu has proposed to build 'Three Cities and Three Capitals,' one of which is the International Music Capital, and its positioning is very suitable for the development of the music industry."

In Zhu Yingbo's view, Chengdu has talent advantages in both content and technology aspects, with many excellent musicians and creators already emerging, as well as outstanding talents in manufacturing and technology industries. "These two aspects are also the core of what we need to develop and strengthen."

On November 16, 2023, Mr. Zhu Yingbo, CEO of AllSaints Music Group, received a visit from Professor Zhou Jianhua, President of the Zhejiang University Information and Electronic Engineering Alumni Association, and his delegation at the company, where both parties had pleasant exchanges and discussions. The exchange meeting was also attended by leaders of the ZJU Information and Electronic Engineering Alumni Association including Wang Zhen, Fu Linli, and Yu Liyu, as well as alumni in Shenzhen including Zhang Zhengyou, Hu Zumin, Guan Weize, Gao Jie, Xiang Xujia, Zhou Ronghai, Di Xiaokang, Kong Lingguang, Yi Jianyu, Chen Zhengsheng, Xu Ke, and other classmates. Zhu Yingbo introduced the company's basic situation, entrepreneurial journey, and development plans to the teachers and classmates. The teachers and classmates conducted extensive exchanges on the development and application of new technologies such as artificial intelligence, as well as their respective enterprise situations, and had constructive discussions on how to better leverage the role of alumni associations and promote alumni networking in the post-pandemic era.

Mr. Zhu Yingbo, founder and CEO of AllSaints Music, graduated from the Department of Information and Electronic Engineering at Zhejiang University in 1992. In 2014, he returned to his alma mater to participate in the 50th "I•SEE" Academic Forum of the Information and Electronic Engineering Department, holding a personal lecture session at the Yongqian Activity Center Auditorium. With his wise perspective and rich life experience, he told students about the grand narrative of the Internet, broadened their horizons, and provided very beneficial guidance for their studies and work.

In 2019, Mr. Zhu Yingbo founded AllSaints Music Group, a national high-tech enterprise that has established deep strategic partnerships with major global mobile terminal manufacturers OPPO, vivo, and Xiaomi, as well as major record companies. It undertakes the built-in music business for OPPO, vivo, and Xiaomi phone systems, and continues to innovate and expand to their global billion-level users, covering smartphones, smart speakers, smart TVs, smart electric vehicles (EVs), and smart IoT devices. The company maintains exploration of innovative technologies, including artificial intelligence (AI), blockchain, metaverse, etc., working with terminal manufacturers to build a technology-driven global innovative music platform and ecosystem.

Many years after graduation, being able to receive visits from teachers and alumni at the company he founded personally, Zhu Yingbo expressed great happiness. The time of gathering is always brief. After the exchange ended, the teachers and alumni reluctantly bid farewell and agreed to gather again in the future. Time passes, but friendship grows stronger. No matter where they may be in the future, they will not forget that they are Zhejiang University people, looking forward to future gatherings and exchanges, to spark more insights and inspirations, and continue writing more possibilities.